US Ceiling promotes Laura West to vice president of business development

WEBSTER, N.Y., February 2, 2022—US Ceiling Corp, an award-winning social impact subcontractor, is pleased to announce the promotion of Laura West to vice president of business development.

In her new position, West aims to strengthen existing client relationships, promote US Ceiling’s role as a long-standing trusted resource and identify emerging gaps or opportunities in the marketplace. She will also work to enhance the firm’s corporate strategy in conjunction with its executive leadership team.

“Laura continues to build momentum within our company, including growing our people, our client base and opening new channels of revenue,” says US Ceiling President Melissa Geska. “She is committed to raising the bar at every turn to establish a truly differentiating experience in terms of creating and cultivating construction relationships. Her ability to significantly impact our organization by combining her people skills and her purpose-driven spirit makes us a best-in-class team capable of supporting and exceeding our industry’s needs.”

West brings more than 30 years of business and corporate strategy experience, including community outreach, marketing, real estate and program development. She joined US Ceiling in 2018 as director of USC Academy, helping launch [and develop curricula for] the company’s workforce development program, which is designed to cross-train and enhance the skills of existing field staff and provide priority populations in the Rochester community with skilled trades training and employment opportunities. In late 2020, West stepped into the role of director of human resources, overseeing employee onboarding and annual reviews.

“I am very excited to take on my new role,” says West. “The breadth of construction expertise combined with the investments in our people and work scopes position the company for significant growth potential. I am eager to focus on client engagement and strategic initiatives as we continue to provide our customers with successful project outcomes and exceptional service.”

West holds a B.A. in psychology from the University of Rochester and is an SOS (Save our Sodus) board member and co-founder of the Rochester Business Hall of Fame. She is a former board member for the American Red Cross and Habitat for Humanity, and has served as a United Way volunteer. West is a local real estate investor and NYS licensed salesperson, working in commercial and residential sales for Coldwell Banker. She resides in the Webster area.

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a social impact subcontractor that specializes in interior commercial, multifamily and residential construction. Now in its 21st year, the award-winning NYS Certified M/WBE firm is committed to diversifying the construction industry and empowering lives. People-focused and purpose-driven, US Ceiling partners with like-minded organizations, including the Urban League of Rochester and ITEC (Isaac Training & Education Center) to provide skilled trades training and employment opportunities—helping people build economic self-reliance and inclusive, equitable communities that thrive.

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US Ceiling promotes Kellah Alford to vice president of operations

WEBSTER, N.Y., January 10, 2022—US Ceiling Corp is pleased to announce the promotion of Kellah Alford to vice president of operations.

In her new role, Alford will oversee the daily workflow of US Ceiling’s estimating, project management, warehouse and delivery teams, as well help establish and communicate the strategic direction of the organization’s operations division.

“Kellah has a keen ability to recognize our areas that require transformation and revitalization, and leverage our people to achieve our organizational goals and business strategy,” says US Ceiling President Melissa Geska. “I am confident with her at the helm, our current and future operational needs will not only be met, they will be exceeded.”

Alford joined US Ceiling in 2019 as a project manager and was promoted to construction process manager in 2021—implementing efficient operations and cost-effective systems to help the company continue delivering successful projects on time and within budget.

A leader of change, Alford began her construction career at a subcontracting firm in Fredericksburg, V.A., working her way up from assistant to full-fledged project manager. She continued in that role when she returned to Rochester, N.Y, to work for a local SDVOB contracting company.

Alford holds an A.S. degree in human services from Monroe Community College and resides in the Rochester area.

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a social impact subcontractor that specializes in interior commercial, multifamily and residential construction. Now in its 21st year, the award-winning NYS Certified M/WBE firm is committed to diversifying the construction industry and empowering lives. People-focused and purpose-driven, US Ceiling partners with like-minded organizations, including the Urban League of Rochester and ITEC (Isaac Training & Education Center) to provide skilled trades training and employment opportunities—helping people build economic self-reliance and inclusive, equitable communities that thrive.

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Rochester Business Journal and The Daily Record Announce 2021 Excellence in Construction & Real Estate Awards

US Ceiling Corp and Melissa Geska honored in company and individual categories

News Release

FOR IMMEDIATE RELEASE                             

CONTACT:    Suzanne Fischer-Huettner

EMAIL:            opens in a new windowshuettner@bridgetowermedia.comcreate new email

Rochester, N.Y., (September 17, 2021) — Rochester Business Journal and The Daily Record have selected US Ceiling Corp and company president, Melissa Geska, to receive a 2021 Excellence in Construction & Real Estate Award.

The 2021 Excellence in Construction & Real Estate Awards celebrate the individuals and companies who are changing the landscape of the Rochester region through design, construction, project management, innovation and more. These individuals and organizations are creating jobs, building healthy spaces, helping families and companies achieve their dreams, and leading the way toward growth and prosperity for the community.

Honorees in the construction category include architects, developers, engineers, general contractors, homebuilders, interior design/staging, project managers, subcontractors and rising stars. Real estate categories are commercial real estate agents, residential real estate agents and rising star.

Honorees for the 2021 Excellence in Construction & Real Estate Awards were chosen by the editorial staff of the Rochester Business Journal and The Daily Record.

“The 2021 Excellence in Construction & Real Estate honorees transform ideas into reality. They are changing the landscape in the Greater Rochester region through their incredible professional success and community involvement,” said Suzanne Fischer-Huettner, senior group publisher of the Rochester Business Journal and The Daily Record. “This year’s recipients create jobs and help families and organizations realize their dreams. We at the Rochester Business Journal and The Daily Record congratulate them for all their accomplishments.”

The honorees will be recognized during an online celebration on Oct. 27 at noon. Each will be celebrated for their achievements through video storytelling. Guests will have the opportunity to participate in the program with their congratulations and cheers using social media platforms from their homes or offices. For tickets, visit https://rbj.net/events/construction-and-real-estate/ or https://nydailyrecord.com/excellence-in-construction-and-real-estate/. The event hashtags are #RBJevents and #TDRevents.

In addition, a VIP happy hour for winners and sponsors will take place Oct. 27 from 4:30 to 6 p.m. at the Genesee Valley Club, 421 East Avenue in Rochester.

Honorees will be profiled in the Oct. 28 issue of The Daily Record and in the Oct. 29 issue of the Rochester Business Journal and online at rbj.net and at nydailyrecord.com.

The Presenting Sponsor is Phillips Lytle LLP.

For more information about sponsorships and tickets for the 2021 Excellence in Construction & Real Estate Awards, visit rbj.net or nydailyrecord.com or email Suzanne Fischer-Huettner at opens in a new windowshuettner@bridgetowermedia.comcreate new email.

About the Rochester Business Journal

For 34 years, the Rochester Business Journal has served as the leading source of business news and information in Rochester, N.Y. In addition to its website,  opens in a new windowrbj.net, and weekly print publication, the Rochester Business Journal publishes more than 25 special products a year including Book of Lists, Explore Greater Rochester, RBJ 75 and Schools Report Card. The Rochester Business Journal also honors leading Rochesterians through 11 annual awards events including Forty Under 40, Icon Honors, Women of Excellence and Reader Rankings. Its Digital Marketing Solutions helps customers with social media, search engine marketing and optimization, retargeting, email marketing and more. Rochester Business Journal is part of BridgeTower Media, one of the country’s leading business-to-business media companies with more than 40 print and digital publications in more than 25 U.S. markets.

About The Daily Record

The Daily Record has been providing essential legal news and information to Western New York for 113 years. With insightful articles and columns keeping the community apprised of the latest industry trends; local, state and federal decisions; judgments, foreclosures and public notice information; plus comprehensive listings of up-to-date business transactions for Monroe County, The Daily Record is your source for all things law, real estate and finance. The Daily Record is part of BridgeTower Media, one of the country’s leading business-to-business media companies with more than 40 print and digital publications in more than 25 U.S. markets.

2021 Excellence in Construction & Real Estate Honorees

Construction Companies

Architects

Greater Living Architecture P.C.

Developers

Buckingham Properties

DiMarco Group

Rochester’s Cornerstone Group Ltd.

Engineers

BME Associates

General Contractors

DiMarco Group

DiPasquale Construction Inc.

Manning Squires Hennig

Homebuilders

Antonelli Construction LLC

Pinnacle Homes

Riedman

Project Managers

DGA Builders

Subcontractors

Hewitt Young Electric

O’Connell Electric Company

US Ceiling Corp

Construction – Individuals

Architects

Caitlin Ellis, AIA, SWBR

Jessica Kruse, LaBella Associates DPC

Developers

Michael Birkby, Conifer Realty LLC

Eugenio Marlin, Ibero-American Development Corporation

General Contractors

Brian P. Kelly, Manning Squires Hennig

Ken Ogden, LECESSE CONSTRUCTION

Jerry Serafine, Renaissance Restoration of Rochester LLC

Interior Design/Staging

Danielle Lewis, LaBella Associates DPC

Project Manager

Robert Miller, O’Connell Electric Company

Rising Stars

Samuel Burke, DGA Builders

Aaron Gross, Upstate Roofing & Painting

Elizabeth Kirchhoff, AIA, SWBR

Subcontractors

Melissa Geska, US Ceiling Corp

Matthew Martin, Tactical Construction Inc.

Real Estate – Individuals

Commercial Real Estate Agents

R. Scott Burdett, Flaum Management Company Inc.

Daniel J. O’Neill, SIOR, Pyramid Brokerage Company

John A. Rogers, SIOR, Pyramid Brokerage Company

Residential Real Estate Agents

Michael DiBiase, Conifer Realty LLC

Elaine Pelissier, Keller Williams Realty

Hannah Romano, Carriage House Realty by Nick

Rising Star

Amy Olds, Buckingham Properties

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US Ceiling President Melissa Geska appointed ROBEX Chairwoman

Geska makes “herstory” as the first woman and person of color to serve as chair in organization’s 133-year history

WEBSTER, N.Y., July 15, 2021—US Ceiling Corp today announced that its company president, Melissa Geska, will serve as chairwoman of the Builders Exchange of Rochester (ROBEX), a local nonprofit that represents all sectors of the construction industry.

“Today is a major milestone in my personal life and professional career,” says Geska. “I am humbled to follow in the footsteps of incredible men and assume a two-year term as chairwoman of an organization that I love so much. I follow an industry giant, Bob Morgan [CEO of Upstate Roofing & Painting], and will work alongside ROBEX President Aaron Hilger and his amazing team to continue important advocacy for construction in our region.”

Since ROBEX was founded in 1888, labor, architects, public agencies, owners and contractors have depended on the organization to represent the interests of members. Today, ROBEX, with more than 600 members and affiliates, still serves the commercial, industrial and governmental construction industry in Western and Central New York through discounted OSHA certification and safety training classes, online planroom access, construction information, news and discount programs to its members.

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a NYS Certified M/WDBE subcontracting firm that offers extensive experience in commercial, multifamily and residential construction, including acoustical ceilings and drywall; insulation and air barrier systems; metal stud and wood framing; finished carpentry and general trades; and construction management. The Webster, N.Y.-based firm’s consistent stability and growth stem from the hard work and dedication demonstrated across its expanding footprint, allowing a broad reach of services for local and out-of-town projects. With an unwavering commitment to diversify the construction industry, US Ceiling Corp aims to empower the Rochester community and partners with like-minded organizations, including the Urban League of Rochester’s YouthBuild Program, to provide skilled trades training and employment opportunities.

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US Ceiling Corp expands beyond interior construction; new development arm USC selected as part of Bull’s Head revitalization project team

M/WBE firm continues to build capacity and relationships with community transformation project in Rochester’s key historic neighborhood—the 19th Ward.

WEBSTER, N.Y., June 11, 2021— US Ceiling Corp, an award-winning commercial, multifamily and residential interior subcontracting firm, today announced that its new development arm—USC—is partnering with The Dawson Company, Brinshore Development and Shift Capital to work on the City of Rochester’s Bull’s Head Revitalization Project.

“I am thrilled to celebrate our 20th year in business by continuing to expand our service offerings and taking part in a project that [literally] hits close to home,” says US Ceiling Corp/USC President Melissa Geska. “As a young girl growing up in the 19th Ward, I couldn’t have dreamed of a more significant or perfect opportunity to help transform the area of the City that is nearest and dearest to my heart. And the fact that I am partnering with other former ‘kids of the Ward’ and others who have a passion for social impact real estate development makes it that much more special. I truly believe our team coming together to work on Bull’s Head is providence.”

Geska credits her desire to help communities build economic self-reliance to her parents, particularly her late father, a Jamaican immigrant who moved to Rochester with $16 in his pocket and an entrepreneurial spirit. It was through his example of hard work and building enduring community relationships and successful retail and construction-related businesses that she developed an interest to follow in his footsteps.

“I think construction, servant leadership and community is in my DNA,” says Geska. “We are standing on the precipice of something extraordinary and I believe the City is ripe and ready to not only restore Bull’s Head to its former glory, but take it to the next level.”

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a NYS Certified M/WDBE subcontracting firm that offers extensive experience in commercial, multifamily and residential interior construction, including acoustical ceilings and drywall; insulation and air barrier systems; metal stud and wood framing; finished carpentry and general trades. The Webster, N.Y.-based firm’s consistent stability and growth stem from the hard work and dedication demonstrated across its expanding footprint, allowing a broad reach of services for local and out-of-town projects. With an unwavering commitment to diversify the construction industry, US Ceiling Corp aims to empower the Rochester community and partners with like-minded organizations, including the Urban League of Rochester’s YouthBuild Program, to provide skilled trades training and employment opportunities.

About USC

Formally launched in 2020, USC (uscbuilds.com) is the development, general contracting and construction management arm of US Ceiling Corp., a NYS Certified M/WDBE subcontracting firm that offers extensive experience in commercial, multifamily and residential interior construction. With a strong focus on social impact real estate development, USC aims to create inclusive and equitable communities that thrive.

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Rochester Business Journal announces 2021 Women of Excellence Honorees

US Ceiling Corp President Melissa Geska to be inducted into Circle of Excellence on May 25, 2021

Rochester, N.Y., April 2, 2021 — Rochester Business Journal has selected Melissa Geska, president of US Ceiling Corp as a Circle of Excellence honoree.

Established in 2018, the Women of Excellence awards recognize high-achieving women for their professional experience, community involvement, leadership and sustained commitment to mentoring. Forty winners were selected by a panel of judges comprised of previous Women of Excellence and Circle of Excellence honorees.

In addition, 10 women will be inducted into the Circle of Excellence. The Circle of Excellence recognizes women of longstanding, notable success in the community who are leading the way for other women. These honorees were selected by Rochester Business Journal editors from among previous Women of Excellence winners.

“The 2021 Women of Excellence honorees are blazing trails professionally and personally. Their leadership, accomplishments and commitment to mentoring are extraordinary,” said Suzanne Fischer-Huettner, group publisher of the Rochester Business Journal. “These high-achieving women are breaking barriers and lifting up the Greater Rochester community. We at the Rochester Business Journal are pleased to honor them.”

The Women of Excellence awards will be presented at an online celebration at 5:30 p.m. May 25. Each of the winners will be celebrated for their achievements through video storytelling. Guests will have the opportunity to participate in the program with their congratulations and cheers using social media platforms from their homes or offices. For tickets, visit https://rbj.net/events/women-of-excellence/. The event hashtag is #RBJevents.

Winners will be profiled in a special magazine that will be inserted into the May 28 issue of Rochester Business Journal and will be available online at rbj.net.

For information about sponsorships and tickets for the Rochester Business Journal’s Women of Excellence awards, visit http://www.rbj.net or email Suzanne Fischer-Huettner at opens in a new windowshuettner@bridgetowermedia.comcreate new email.

About the Rochester Business Journal

For 34 years, the Rochester Business Journal has served as the leading source of business news and information in Rochester, N.Y. In addition to its website,  opens in a new windowrbj.net, and weekly print publication, the Rochester Business Journal publishes more than 25 special products a year including Book of Lists, Explore Greater Rochester, RBJ 75 and Schools Report Card. The Rochester Business Journal also honors leading Rochesterians through 11 annual awards events including Forty Under 40, Icon Honors, Women of Excellence and Reader Rankings. Its Digital Marketing Solutions helps customers with social media, search engine marketing and optimization, retargeting, email marketing and more. Rochester Business Journal is part of BridgeTower Media, one of the country’s leading business-to-business media companies with more than 40 print and digital publications in more than 25 U.S. markets.

2021 Circle of Excellence Honorees

Mary Walsh Boatfield, Ability Partners

Marisa Geitner, Heritage Christian Services

Melissa Geska, US Ceiling Corp

Cindy Langston, Excellus BlueCross BlueShield

Colleen Matteson, Bank of America

Diane Cooney Miner, St. John Fisher College

Lesli Myers-Small, Rochester City School District

Deana Porterfield, Roberts Wesleyan College

Karen Zandi, Mary Cariola Center

Heidi Zimmer-Meyer, Rochester Downtown Development Center

2021 Women of Excellence Honorees

Anne Babcock-Stiner, PathStone Corporation

Yolanda Benitez, Wegmans Food Markets

Jennyrae Brongo, Homesteads for Hope, Inc.

Myra Brown, Spiritus Christi Church

Lisa Butt, Society for the Protection and Care of Children (SPCC)

Laura M. Cooney, Bergmann

Providence Crowder, Monroe County Sheriff’s Office

Terri Cubiotti, Mason Marketing, LLC

Annika D’Andrea, Tender Loving Family Care, Inc

Nadine General, Dixon Schwabl

Tracie Glazer, Hillel Community Day School

Edith Grannum, Family Medicine Practice of Edith Grannum MD

Christina Gullo, Villa of Hope

Erica Harper, Harper Danesh LLC

Lisa Harris, Excellus BlueCross BlueShield

Kimberly Jones, Butler/Till

Diana Kurty, Wayside Technology Group

Lorisa LaRocca, Woods Oviatt Gilman LLP

Cait Loury, Renaissance Academy Charter School of the Arts

Kimberly McKinsey-Mabry, Monroe Community College

Linda Moroney, Low to the Ground Productions

Carolyn G. Nussbaum, Nixon Peabody LLP

Tina Paradiso, Ampie Enterprises Inc dba Imprintable Solutions Ink

Lindsay Prichard-Fox, Tiver Built LLC

Laura Purcell, Harris Beach PLLC

Sujatha Ramanujan, Luminate Accelerator

Jennifer Rodriguez, Livingston County

Natalie Rogers-Cropper, Garth Fagan Dance

Jennifer Schwartzott, Bond, Schoeneck & King PLLC

Carrie Starr, Northeastern Seminary at Roberts Wesleyan College

Kaye Stone-Gansz, LaGasse Machine & Fabrication and Stone Goose Enterprises

Cicely Strickland-Ruiz, United Way of Greater Rochester

Julia Tedesco, Foodlink

Elizabeth Thorley, Thorley Wealth Management

Michelle Trott, CPL

Ellen Wayne, Wayne County Department of Social Services

Karen Webber, Webber CPA, PLLC

Stephanie Wells, Person Centered Services

Anne Wilder, Coordinated Care Services, Inc. (CCSI)

Maureen Wolfe, ESL Federal Credit Union

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US Ceiling Corp announces retirement of COO Ed Geska

Company founder steps down after 20 years

WEBSTER, N.Y., March 30, 2021— US Ceiling Corp, an award-winning commercial, multifamily and residential interior subcontracting firm, today announced the retirement of chief operations officer, Ed Geska.

Geska, whose construction career spans more than four decades, served as COO since founding US Ceiling Corp in 2001. The company celebrates its 20th anniversary this year and Geska leaves the firm in tenacious shape, as his experience and leadership played a crucial role in its success. Throughout his tenure, Geska was instrumental in achieving unprecedented growth and client retention while improving operational efficiency and promoting innovation.

“US Ceiling has benefited enormously from Ed’s contributions and impressive leadership,” says company president, Melissa Geska. “His expertise, enthusiasm and drive have helped get us where we are today, and I am infinitely appreciative for the lessons and knowledge I gained from working alongside him the past 20 years. Together with the rest of the US Ceiling team, I would like to thank Ed and wish him our best during his retirement.”

“Although I am retiring, I am confident as US Ceiling moves forward under Melissa’s leadership, it will continue being an award-winning and successful company for many years to come,” says Geska. “My memories are full of many beautiful moments that are a source of great pride and I feel blessed to have witnessed the passion and teamwork of a company of ladies and gentlemen that are unrivaled.”

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a NYS Certified M/WDBE subcontracting firm that offers extensive experience in commercial, multifamily and residential construction, including acoustical ceilings and drywall; insulation and air barrier systems; metal stud and wood framing; finished carpentry and general trades; and construction management. The Webster, N.Y.-based firm’s consistent stability and growth stem from the hard work and dedication demonstrated across its expanding footprint, allowing a broad reach of services for local and out-of-town projects. With an unwavering commitment to diversify the construction industry, US Ceiling Corp aims to empower the Rochester community and partners with like-minded organizations, including the Urban League of Rochester’s YouthBuild Program, to provide skilled trades training and employment opportunities.

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US Ceiling Corp celebrates 20 years of growth, innovation and giving back

Award-winning M/WBE subcontracting firm commemorates a history of diverse industry leadership through a legacy of helping construction clients and the community

WEBSTER, N.Y., March 15, 2021—US Ceiling Corp, an award-winning subcontracting firm, is celebrating its 20th anniversary with a series of events, articles, press and video releases planned throughout 2021. The Webster-based M/WBE (minority-/woman-owned business enterprise), which specializes in commercial, multifamily and residential interior construction, opened its doors in March 2001 with three employees and a single focus—acoustical ceiling installation— increasing its staff, scopes of work, client base, project portfolio and capacity year over year.

“This 20-year milestone is a testament to our exceptionally talented and diverse employees, and the incredible client partnerships we’ve cultivated, all of which has sustained and fueled our growth,” says US Ceiling Corp President Melissa Geska. “Our team is committed to delivering a seamless client experience at every interaction and it’s through this dedication that we’ve built a legacy of successful projects over time. I could not be prouder or more humbled by what we’ve accomplished together.”

US Ceiling Corp credits LeCesse Construction for helping the firm get off the ground with its first multifamily contract award: The Mills at High Falls. Since that time, US Ceiling Corp has helped transform the Rochester landscape, performing work on some of the city’s most notable construction projects, including Sibley Square, Tower280 at Midtown, Upper Falls Square and The Nathaniel. In late 2018, US Ceiling Corp received New York State’s highest honor for M/WBEs, the Carey Gabay Award for Excellence and Innovation. The company also expanded its insulation division in 2019, becoming an elite partner and regional dealer/installer for AeroBarrier, a cutting-edge building envelope sealing technology.

As labor shortages began plaguing the construction industry, US Ceiling Corp saw the need to help create and deliver skilled trades training and employment opportunities in and around the Rochester community, particularly among priority populations. The firm formally launched its workforce development program, USC Academy, in 2019 to cross-train and enhance the skills of existing employees, and partner with local organizations to help provide others with exposure to the construction industry. Training modules combine classroom, workshop and field instruction to provide a comprehensive, fully phased learning experience.

“Our success is an outgrowth of our company’s mission, which is to empower lives where we live and work, and provide the best resources to solve our clients’ needs,” says US Ceiling Corp Executive Vice President Gary Black. “We are not only committed to helping our clients, we also believe that giving back is an essential core value and an integral part of how we operate as a company.”

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a NYS Certified M/WDBE subcontracting firm that offers extensive experience in commercial, multifamily and residential construction, including acoustical ceilings and drywall; insulation and air barrier systems; metal stud and wood framing; finished carpentry and general trades; and construction management. The Webster, N.Y.-based firm’s consistent stability and growth stem from the hard work and dedication demonstrated across its expanding footprint, allowing a broad reach of services for local and out-of-town projects. With an unwavering commitment to diversify the construction industry, US Ceiling Corp aims to empower the Rochester community and partners with like-minded organizations, including the Urban League of Rochester’s YouthBuild Program, to provide skilled trades training and employment opportunities.

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US Ceiling proud to provide interior solutions for LECESSE Construction’s Happiness House Phase II Apartments project

February 16, 2021

Governor Andrew M. Cuomo today announced the completion of Happiness House Phase II Apartments, a $9.7 million affordable and supportive housing development in the town of Canandaigua, Ontario County. The complex provides 30 affordable homes for individuals, families and seniors, with nine apartments reserved for individuals who have previously experienced homelessness. Happiness House Phase II Apartments is part of Governor Cuomo’s unprecedented $20 billion, five-year affordable housing plan to provide all New Yorkers with access to safe, affordable housing by building and preserving more than 100,000 units of affordable housing and 6,000 units of supportive housing. The development also builds on the Governor’s overall strategy to revitalize communities and grow the economy across the state. Since 2011, New York State Homes and Community Renewal has invested $639 million in the Finger Lakes region to create or preserve nearly 7,700 affordable homes.

Read NYS’ full press release hereopens PDF file .

US Ceiling promotes Sherry Jackson to vice president of marketing and communications

WEBSTER, N.Y., December 22, 2020—US Ceiling Corp is pleased to announce the promotion of Sherry Jackson to vice president of marketing and communications.

In her new role, Jackson will continue to lead strategic marketing initiatives, as well as drive efforts for brand recognition, advertising, social media and internal and external communications.

“Sherry has proven herself to be an invaluable asset to our company. She performs with the stealth and grace of a racehorse and the force of an army,” says Melissa Geska, president of US Ceiling Corp. “With the passion and diverse mix of communications industry experience she brings, I know she will continue to expand and bolster our marketing and brand initiatives, and we are excited to see her continued leadership.”

Jackson joined US Ceiling in 2018 as director of marketing and business development, helping rebrand the growing minority- and woman-owned (M/WBE) company and successfully launch its AeroBarrier division.

A results-driven leader, Jackson began her communications career as a public affairs associate at the Brooklyn VA Medical Center. Since then, she’s worked locally as an award-winning advertising copywriter and public relations account executive, successfully managing key accounts in the wine and spirits, energy, transportation, aerospace, defense, industrial, and senior health care markets. Jackson made the shift to the construction industry more than six years ago, serving as a corporate communications specialist and diversity program manager. It was then she tapped into her passion for supporting M/WBE firms.

“I feel extremely blessed to reach a point in my career where my ‘heart work’ intersects with my ‘work work,’” says Jackson. “US Ceiling has the magic that only a diverse team can bring and I’m honored to continue helping the company build its incredible capacity.”

Jackson holds a B.A. in communications/journalism from St. John Fisher College and is a co-founder of the Rochester Anti-Racism Action Coalition. She resides in the Webster, N.Y. area.

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a NYS Certified M/WDBE subcontracting firm that offers extensive experience in commercial, multifamily and residential construction, including acoustical ceilings and drywall; insulation and air barrier systems; metal stud and wood framing; finished carpentry and general trades; and construction management. The Webster, N.Y.-based firm’s consistent stability and growth stem from the hard work and dedication demonstrated across its expanding footprint, allowing a broad reach of services for local and out-of-town projects. With an unwavering commitment to diversify the construction industry, US Ceiling Corp is committed to empowering the Rochester community and partners with like-minded organizations, including the Urban League of Rochester’s YouthBuild Program, to provide skilled trades training and employment opportunities.

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