US Ceiling proud to provide interior solutions for LECESSE Construction’s Zion Hill Senior Apartments project

Governor Kathy Hochul yesterday announced completion of a $13.5 million affordable and supportive housing development in southwest Rochester. Zion Hill Senior Apartments features 45 affordable apartments for households aged 55 and older, with seven apartments reserved for residents in need of supportive services to help them live independently. 

“Access to safe, affordable, and supportive housing is critical to helping seniors remain healthy, active and engaged in their communities,” Governor Hochul said. “Zion Hill Senior Apartments provides a comfortable and secure environment, while complementing transit-oriented revitalization efforts in Rochester. Developments like this will ultimately help us achieve a greener and more equitable New York for the future.”  

Read NYS’ full press release here.

US Ceiling promotes Laura West to vice president of business development

WEBSTER, N.Y., February 2, 2022—US Ceiling Corp, an award-winning social impact subcontractor, is pleased to announce the promotion of Laura West to vice president of business development.

In her new position, West aims to strengthen existing client relationships, promote US Ceiling’s role as a long-standing trusted resource and identify emerging gaps or opportunities in the marketplace. She will also work to enhance the firm’s corporate strategy in conjunction with its executive leadership team.

“Laura continues to build momentum within our company, including growing our people, our client base and opening new channels of revenue,” says US Ceiling President Melissa Geska. “She is committed to raising the bar at every turn to establish a truly differentiating experience in terms of creating and cultivating construction relationships. Her ability to significantly impact our organization by combining her people skills and her purpose-driven spirit makes us a best-in-class team capable of supporting and exceeding our industry’s needs.”

West brings more than 30 years of business and corporate strategy experience, including community outreach, marketing, real estate and program development. She joined US Ceiling in 2018 as director of USC Academy, helping launch [and develop curricula for] the company’s workforce development program, which is designed to cross-train and enhance the skills of existing field staff and provide priority populations in the Rochester community with skilled trades training and employment opportunities. In late 2020, West stepped into the role of director of human resources, overseeing employee onboarding and annual reviews.

“I am very excited to take on my new role,” says West. “The breadth of construction expertise combined with the investments in our people and work scopes position the company for significant growth potential. I am eager to focus on client engagement and strategic initiatives as we continue to provide our customers with successful project outcomes and exceptional service.”

West holds a B.A. in psychology from the University of Rochester and is an SOS (Save our Sodus) board member and co-founder of the Rochester Business Hall of Fame. She is a former board member for the American Red Cross and Habitat for Humanity, and has served as a United Way volunteer. West is a local real estate investor and NYS licensed salesperson, working in commercial and residential sales for Coldwell Banker. She resides in the Webster area.

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a social impact subcontractor that specializes in interior commercial, multifamily and residential construction. Now in its 21st year, the award-winning NYS Certified M/WBE firm is committed to diversifying the construction industry and empowering lives. People-focused and purpose-driven, US Ceiling partners with like-minded organizations, including the Urban League of Rochester and ITEC (Isaac Training & Education Center) to provide skilled trades training and employment opportunities—helping people build economic self-reliance and inclusive, equitable communities that thrive.

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US Ceiling promotes Kellah Alford to vice president of operations

WEBSTER, N.Y., January 10, 2022—US Ceiling Corp is pleased to announce the promotion of Kellah Alford to vice president of operations.

In her new role, Alford will oversee the daily workflow of US Ceiling’s estimating, project management, warehouse and delivery teams, as well help establish and communicate the strategic direction of the organization’s operations division.

“Kellah has a keen ability to recognize our areas that require transformation and revitalization, and leverage our people to achieve our organizational goals and business strategy,” says US Ceiling President Melissa Geska. “I am confident with her at the helm, our current and future operational needs will not only be met, they will be exceeded.”

Alford joined US Ceiling in 2019 as a project manager and was promoted to construction process manager in 2021—implementing efficient operations and cost-effective systems to help the company continue delivering successful projects on time and within budget.

A leader of change, Alford began her construction career at a subcontracting firm in Fredericksburg, V.A., working her way up from assistant to full-fledged project manager. She continued in that role when she returned to Rochester, N.Y, to work for a local SDVOB contracting company.

Alford holds an A.S. degree in human services from Monroe Community College and resides in the Rochester area.

About US Ceiling Corp

Founded in 2001, US Ceiling Corp (usceiling.com) is a social impact subcontractor that specializes in interior commercial, multifamily and residential construction. Now in its 21st year, the award-winning NYS Certified M/WBE firm is committed to diversifying the construction industry and empowering lives. People-focused and purpose-driven, US Ceiling partners with like-minded organizations, including the Urban League of Rochester and ITEC (Isaac Training & Education Center) to provide skilled trades training and employment opportunities—helping people build economic self-reliance and inclusive, equitable communities that thrive.

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